Vision isn’t about numbers

“When leaders talk about their visions of the future, it’s not about the numbers, about revenue earned, growth rate, or returns to shareholders. Those things are certainly extremely important concerns for leaders and constituents, but they don’t get people enthused and energized over the long haul. What truly pulls people forward, especially in more difficult times, is the exciting possibility that what they are doing can make a profound difference to the future of their families, friends, colleagues, customers, and communities. They want to know what they do matters.”