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Four Excuses to Scare off a Customer...Forever

August 22, 2011 -- Sal Silvester

Here are 4 real-life excuses that will scare off a retail customer every time.

Excuse One: “It’s our policy.”

Ah, the dreaded fallback position from employees and organizations that have no clue about what the customer needs. Smells like complacency to me. In other words, corporate has my hands tied and I can’t do anything for you.

Excuse Two: “My manager is on vacation for the next week.”

This seriously happened to me. Right after excuse number 1. Sounds a lot like "my dog ate my homework."

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